Start Your First Research

After you open the Niche & Positioning Tool, you can click on one of the two buttons to start your first research:

Data Collection

1. Niche Keyword: Enter the main keyword from your niche. If you only have a rough idea in mind, type what you think explains your niches name the best
2. Your ideas: Enter your own ideas, opinion and analysis about the niche here. You can type in a lot of text and share everything you think might is important for the AI to know or think about when researching this niche. The more information you provide, the better. But you can also leave this field blank.
3. Restrictions: Add your restrictions here. If you know, that your competitors ALL have a video course, or a learning app, or something similar and you don't want to offer that inside your book or you maybe can't offer it inside your book, then please mention this here. Else it could be that PublishFlow recommends you a video course, or another bonus you don't want to use. You can also leave this field blank.
4. Suggestions: This field is similar to 2. (Your ideas), but with a more practical approach. Add your suggestions here. If you have a concept or bonus in mind, that you definitly want to have in your books positioning, type it in this field. Examples are a video course accompaning your book, bonus PDFs, or concepts like "X day challenge", "101 things"..., "for age group X (senioirs/parents/,´...)". The more you add, the more you can garantie, that your ideas will be implemented in the concept PublishFlow creates for you. You can also leave this field blank
5. Competitor Amazon URLs: You can add between 1 and 5 competitor URLs here. PublishFlow will then analyse them in detail and find strenghts and weaknesses. We use this analysis to later craft 3 winning positionings for your book. The URL should look like this: "https://www.amazon.com/dp/ASIN/" or like this "https://www.amazon.com/KEYWORDS-AMAZON-PASTED-HERE/dp/ASIN/". The most important thing is, that it includes the ASIN of the book (example ASIN: B0GK1M6X1V).

Here are two examples:

Example 1: https://www.amazon.com/dp/B0GK1M6X1V/

Example 2: https://www.amazon.com/5M-Self-Publishing-Blueprint-Publishing-Strategies/dp/B0GK1M6X1V/

6. Extract Competitor Data: After you added all the competitors URL, you can click on "Extract Competitor Data".
7. Continue to Analysis: After you extracted the competitor data, you can click on "Continue to Analysis". Then PublishFlow takes 1-2 minutes to analyse everything and gives you an in depth analysis.

Analysis

1. Market Overview: At the top you find an overview of the analysis PublishFlow did. You can use it to see every important metric fast.
2. Market Gaps & Opportunities: The Analysis highlights 3 market gaps & opportunities it found in this niche.
3. Competitor Weaknesses: The Analysis highlights 3 potential weaknesses of the competition.
4. View Positioning Concepts: To see the 3 Positioning Concept PublishFlow created, click in "View Positioning Concepts"

The 3 Positioning Concepts:

After the analysis is finished and you move on, you can see the 3 positioning concepts PublishFlow crafted for your Niche. Each is focused to be more unique or more valuable than the competitors books.

You can read through the 3 concepts and click on them, to get even more information:

After you have decided on one of the 3 Positioning Concepts, you can click on "Continue" to finalize everything.

Use Positioning

You can ether save your positioning and analyse another niche or different competitors in the same niche, or you can move on and start creating a title and a book based on your positioning. When you start to create a book, a book token is used. If you save your positioning, you can open it again later at any time.

Finding Keywords & Categories for KDP

PublishFlow currently does not generate custom KDP keywords or category recommendations for your book.

To find the most relevant keywords and categories, we recommend:

1. Using external keyword research tools such as Helium 10 or BookBeam to analyze your niche and identify high-potential keywords.
2. Researching directly on Amazon. Start typing your book topic, niche, or title into the Amazon search bar and pay attention to the suggested search terms. These recommendations are based on real customer searches and are often a great starting point for your keyword strategy.

Combining dedicated keyword research tools with Amazon's own search suggestions will usually provide enough data to identify strong keywords and relevant categories for your book.

Updated on: 15/06/2026